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School Counselor Initiative
Steve Grady and Jeff DeMuth at 2023 WSCA Annual Conference
Steve Grady and Jeff DeMuth - 2023 WSCA Annual Conference

Grady and DeMuth along with Kevin Slottke, have created an “initiative” with the Wisconsin Society of Land Surveyors, and the WSLS Foundation (commonly known as the School Counselor Initiative) to promote the Land Survey Profession to the school counselors of Wisconsin.

In addition to Grady, DeMuth and Slottke, the initiative includes a core group of dedicated surveyors from around Wisconsin (basically a representative from each chapter).

Both the WSLS and the WSLS Foundation support the initiative monetarily, with additional support coming from the National Society of Professional Surveyors (NSPS – posters, swag, handouts), Get Kids into Surveying (GKiS – posters, comic books, stickers).

Career Path Poster
Career path poster - NSPS Workforce Development - Dick Kleinman
Get Kids into Survey poster - GKiS
Get Kids into Survey poster - GKiS

Every year since 2020, the initiative has occupied a booth at the WSCA annual conference, with a main goal of communicating to the ±1,200 counselors how cool our profession is, and hope that they share the message with their students. This year we stepped it up a notch and asked the counselors to invite us to speak to their students at any applicable event (career days, tech days, stem projects...).

We Want To Talk About Your Students Refrigerator Magnet
Refrigerator magnet given to school counselors

Giveaway items included a 3” diameter refrigerator magnet (shown above), a very nice pen, and a business card, all with the same message. Approximately 200 of each were given away.

How the initiative works:

Counselors that are interested in our offer to speak, will contact us at: frank@wsls.org

This email will be received by Steve, Kevin and Jeff, who will identify the location of the school and reach out to the appropriate core group member and ask if they are available to present. If they are not available, they will contact their respective chapter for a presenter.

The initiative will supply age-appropriate materials and talking points for use at the presentation, as well as a $100 gift card for each presenter, mileage reimbursement at the current IRS rate, and a letter of gratitude sent to your employer.

Many of the counselors expressed interest in our offer, and since the 2023 conference we have helped organize 4 presentations and we expect many more this winter and spring.

If you are interested in presenting in your region, please let us know at: frank@wsls.org

We could use the help.

Steve and Jeff meet with School Counselors
School Counselor Initiative Trade Booth


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